Sunday, 26 October 2008

Pedigree Drops Sponsorship of Crufts!

Here in the UK, Pedigree, the most well known brand of dog food has dropped its sponsorship of the world's greatest dog show Crufts.

Ever since I can remember the 2 have been together, 44 years in fact and Pedigree often referred to Crufts breed winners in its TV advertisements.

Its been reported the decision has come in light of a TV documentary aired earlier this year about the Kennel Club, in which it was claimed they were not doing enough to stop the the development of generic problems in certain breeds.

Earlier this month the Kennel Club annouced its intentions to review the breed standards for all dog breeds.

The health and welfare of the dogs should always have been of upmost importance to the Kennel Club.


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