Sunday, 14 October 2007

Setting Website Goals for Authority Site

I've been busy all day piecing together pages of the website from content I have been writing the last couple of weeks.

Making changes, checking spellings and grammar, adding meta tags to each page. Boring stuff I know, but only because I had a backlog of written content built up. When the foundations of the website are in place I will much prefer concentrating on specific pages and then adding them to the site as they are completed.

Anyway, one thing I did do on the About Us page was to set my goals in writing. It's important to have goals so you know what your aiming for.

My ultimate site goal is:
1)Create the ultimate interesting and informative dog site. An authority dog site.
2)Build a huge traffic site, I'm aiming for 3 million visitors a month and 15 million pageviews.

The traffic goal is what give me an extra buzz. It's all well and good creating an awesome website, but if hardly anyone is benefiting from reading it, whats the point?

I've set the traffic goals seemingly mega high. Previously I have worked on 2 sites that could be deemed authority sites in there fields. However they were in niches. With my dogs site I'm going mainstream. :)

Niche Site 1 has approximately 30,000 unique visitors a month with over 300,000 page views.

Niche 2 site has approximately 140,000 unique visitors a month and 850,000 page views.

I figured something mainstream like dogs, I should be able to get more than 15 - 20 times as many visitors.

How long will it take? No idea, I haven't even had a single hit to my blog yet.

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